More fresh than Joe

In case you've been living under a rock, and that rock is located in Canada, you might not know that Loblaw's (which owns and operates Real Canadian Superstore) has a line of kid's clothing under the label, Joe Fresh. Considering Joe Fresh is owned by a low-priced grocery store, it's surprisingly fashionable. This has largely to do with the fact that it's creative director, Joe Mimran, is the guy who started Club Monaco.

We received a very cute sundress for Pud when she was born. Thankfully it finally fits her. If the sun stays out for the remainder of the summer, she'll get lots of wear out of it.

Joe Fresh sundress in colourful plaid